Sour cherries, wild cider and fresh braeburn juice. What’s not to like?! This tangy and fruity beast was blended and packaged without a name. Loved the flavour and the battle between sharpness and fruity sweetness, but just couldn’t think of a name.

That evening we headed to Lewes, to see Electric Six at the Con Club. After thoroughly enjoying the smooth rock n roll, it was decided that the cider had to be named Dance Commander. A pump clip was designed upon my return home, the edits were done the next morning (with a bit of a sore head) and the design was at the printers by noon.